Metrics & Scores
Visibility Velocity
Also known as: Visibility trend, Growth rate
Visibility velocity measures the change in your AI visibility metrics over time.
Full Explanation
Visibility velocity measures the change in your AI visibility metrics over time. Positive velocity means your brand is appearing in more AI responses week-over-week. Negative velocity indicates declining visibility. Tracking velocity helps identify the impact of content changes, competitive actions, or AI model updates on your brand presence.
Example
A brand with +15% visibility velocity is gaining AI presence, while -10% velocity indicates competitors are winning share.
Related Terms
Deep Dive
The State of AI Visibility
Learn how AI visibility works, what metrics matter, and how brands go from invisible to recommended.