Metrics & Scores
PIS
Also known as: Prompt Impression Score
PIS (Prompt Impression Score) is the primary AI visibility metric, measuring what percentage of relevant user prompts result in your brand being mentioned by AI.
Full Explanation
PIS (Prompt Impression Score) is the primary AI visibility metric, measuring what percentage of relevant user prompts result in your brand being mentioned by AI. A PIS of 75% means your brand appears in 75 out of 100 relevant AI conversations. PIS is calculated across multiple AI models (ChatGPT, Claude, Perplexity, Gemini) to provide a comprehensive view.
Related Terms
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