Brand Mention Rate
Also known as: Mention frequency, AI recall rate
The frequency at which AI mentions your brand when answering relevant queries.
Full Explanation
Brand mention rate (BMR) tracks how often your brand is named in AI responses to queries in your category. Unlike PIS (which measures presence/absence), BMR measures frequency within responses. A brand might have 80% PIS (appears in 8 of 10 responses) but varying BMR (mentioned once vs mentioned three times with detailed reasoning). Higher BMR with positive sentiment indicates stronger brand recall by AI.
Example
If AI mentions your brand 3 times in a 500-word response while competitors get 1 mention each, your brand mention rate is higher.
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