All brand profilesCategory Ownership Index
Wise
fintechAI Category Ownership analysis based on 3,750 AI responses across GPT, Gemini, and Perplexity. How often AI recommends Wise when buyers ask about fintech.
27%
Industry Rank
#6 of 10
Dominates
9 queries
Strong presence
2 queries
Invisible
26 queries
fintech AI Recommendation Landscape
Stripe
53%
PayPal
42%
Adyen
32%
Block
31%
Revolut
28%
Wise
27%
Klarna
20%
N26
7%
Plaid
7%
Montonio
4%
Queries Wise Dominates
✓Best money transfer service for international payments
✓What is the best fintech for cross-border payments?
✓What is the best fintech for Baltic businesses?
✓Wise vs Revolut for international transfers
✓I want to send money to another country cheaply. What service should I use?
Unclaimed Queries in fintech
These queries produce no dominant brand recommendation. An opportunity for Wise to claim.
⚠I need to connect to bank APIs. What infrastructure should I use?
⚠I want to build a payments product. What infrastructure should I use?
Key Insight
Wise has limited AI visibility in fintech. AI recommends Wise in 24% of category queries. However, Wise is completely invisible in 70% of relevant queries. Cross-model agreement in this industry is 41.6%, meaning different AI platforms recommend different brands for the same query.
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