All brand profilesCategory Ownership Index
Plaid
fintechAI Category Ownership analysis based on 3,750 AI responses across GPT, Gemini, and Perplexity. How often AI recommends Plaid when buyers ask about fintech.
7%
Industry Rank
#9 of 10
Dominates
1 queries
Strong presence
1 queries
Invisible
41 queries
fintech AI Recommendation Landscape
Stripe
53%
PayPal
42%
Adyen
32%
Block
31%
Revolut
28%
Wise
27%
Klarna
20%
N26
7%
Plaid
7%
Montonio
4%
Queries Plaid Dominates
✓What payment providers support open banking?
Unclaimed Queries in fintech
These queries produce no dominant brand recommendation. An opportunity for Plaid to claim.
⚠I need to connect to bank APIs. What infrastructure should I use?
⚠I want to build a payments product. What infrastructure should I use?
Key Insight
Plaid has limited AI visibility in fintech. AI recommends Plaid in 2% of category queries. However, Plaid is completely invisible in 95% of relevant queries. Cross-model agreement in this industry is 41.6%, meaning different AI platforms recommend different brands for the same query.
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