112 European brands.
Two index editions, one measurement method.
The Nordic-Baltic-CEE edition profiles 66 brands across 12 languages; the Polska 2026 edition adds 46 publicly profiled Polish brands. Every brand gets the same treatment: repeated grounded runs, citation analysis, and an ARI score on a 0-100 scale. Click any card for the full story.
Leaders
44 brands · 49+Spotify
AI recommends Spotify in 100% of buyer-intent prompts about music and audio streaming in Sweden.
Evolution
AI recommends Evolution in 100% of buyer-intent prompts about live casino software and technology in Latvia.
Kone
AI recommends Kone in 97% of buyer-intent prompts about elevators and escalators in Finland.
Wise
AI recommends Wise in 97% of buyer-intent prompts about international money transfer in Estonia.
Printful
AI recommends Printful in 97% of buyer-intent prompts about print-on-demand and fulfillment in Latvia.
Vestas
AI recommends Vestas in 96% of buyer-intent prompts about wind turbine manufacturing in Denmark.
Maersk
AI recommends Maersk in 94% of buyer-intent prompts about container shipping and logistics in Denmark.
Lidl Slovakia
AI describes Lidl Slovakia more positively in English (68.7) than in German (65.3). A 3.4-point home-language penalty.
Zalando
AI recommends Zalando in 92% of buyer-intent prompts about fashion e-commerce in Germany.
Pipedrive
AI describes Pipedrive more positively in English (66.3) than in Estonian (62.3). A 4.0-point home-language penalty.
Klarna
AI recommends Klarna in 90% of buyer-intent prompts about buy-now-pay-later payments in Sweden.
Wolt
Wolt is a local AI champion: 65.3 in Finnish vs 51.2 in English. A +14.2-point home-language boost.
IKEA
IKEA is a local AI champion: 65.9 in Swedish vs 62.3 in English. A +3.6-point home-language boost.
Bolt
AI recommends Bolt in 86% of buyer-intent prompts about mobility and food delivery in Estonia.
H&M
AI recommends H&M in 85% of buyer-intent prompts about fashion retail in Sweden.
Slovak Telekom
AI recommends Slovak Telekom in 81% of buyer-intent prompts about mobile and fixed-line telecommunications in Slovakia.
Vinted
AI recommends Vinted in 83% of buyer-intent prompts about secondhand fashion marketplace in Lithuania.
Nokia
AI recommends Nokia in 74% of buyer-intent prompts about telecom infrastructure and technology in Finland.
Carlsberg
AI recommends Carlsberg in 69% of buyer-intent prompts about beer and brewing in Denmark.
Volkswagen Slovakia
AI describes Volkswagen Slovakia more positively in English (69.5) than in German (65.7). A 3.8-point home-language penalty.
Volkswagen
AI recommends Volkswagen in 64% of buyer-intent prompts about automobile manufacturing in Germany.
SAP
AI recommends SAP in 61% of buyer-intent prompts about enterprise software in Germany.
Volvo Cars
Global premium automobile manufacturing brand in Sweden, mean ARI 56.9 across 12 languages.
Lego
Global toy manufacturing brand in Denmark, mean ARI 55.4 across 12 languages.
PKN Orlen
PKN Orlen is a local AI champion: 65.4 in Polish vs 51.4 in English. A +14.0-point home-language boost.
Swedbank Estonia
Swedbank Estonia is a local AI champion: 64.7 in Swedish vs 42.8 in English. A +21.9-point home-language boost.
Allianz
Global insurance and financial services brand in Germany, mean ARI 52.2 across 12 languages.
Tele2 Lithuania
Tele2 Lithuania is a local AI champion: 66.0 in Swedish vs 43.2 in English. A +22.8-point home-language boost.
Swedbank Latvia
Swedbank Latvia is a local AI champion: 65.2 in Swedish vs 42.5 in English. A +22.7-point home-language boost.
Deutsche Telekom
AI describes Deutsche Telekom more positively in English (68.8) than in German (61.2). A 7.6-point home-language penalty.
Swedbank
Swedbank is a local AI champion: 63.8 in Swedish vs 42.6 in English. A +21.2-point home-language boost.
Kahoot!
Global game-based learning and edtech brand in Norway, mean ARI 51.7 across 12 languages.
Vipps
Vipps is a local AI champion: 65.5 in Norwegian vs 53.9 in English. A +11.7-point home-language boost.
ESET
Global cybersecurity software brand in Slovakia, mean ARI 51.2 across 12 languages.
Telenor
Telenor is a local AI champion: 66.9 in Norwegian vs 52.3 in English. A +14.6-point home-language boost.
Supercell
Global mobile gaming brand in Finland, mean ARI 51.2 across 12 languages.
Novo Nordisk
Global pharmaceuticals and healthcare brand in Denmark, mean ARI 51.0 across 12 languages.
Equinor
Global oil, gas, and renewables brand in Norway, mean ARI 50.9 across 12 languages.
Allegro
Allegro is a local AI champion: 65.5 in Polish vs 58.7 in English. A +6.9-point home-language boost.
REWE Group
REWE Group is a local AI champion: 64.9 in German vs 59.5 in English. A +5.3-point home-language boost.
Skoda Auto
Skoda Auto is a local AI champion: 65.3 in Czech vs 61.9 in English. A +3.4-point home-language boost.
Kesko
Kesko is a local AI champion: 55.6 in Finnish vs 47.0 in English. A +8.6-point home-language boost.
Reserved
Reserved is a local AI champion: 65.4 in Polish vs 42.3 in English. A +23.1-point home-language boost.
Elisa Estonia
Elisa Estonia is a local AI champion: 65.7 in Finnish vs 43.6 in English. A +22.1-point home-language boost.
Middle Tier
11 brands · 47-49airBaltic
airBaltic is a local AI champion: 65.9 in Latvian vs 43.0 in English. A +22.9-point home-language boost.
Statkraft
Statkraft is a local AI champion: 61.3 in Norwegian vs 56.7 in English. A +4.6-point home-language boost.
Elisa
Elisa is a local AI champion: 64.8 in Finnish vs 42.5 in English. A +22.4-point home-language boost.
InPost
InPost is a local AI champion: 65.8 in Polish vs 61.1 in English. A +4.6-point home-language boost.
Danske Bank
Danske Bank is a local AI champion: 64.3 in Danish vs 42.2 in English. A +22.1-point home-language boost.
Pilsner Urquell
Pilsner Urquell is a local AI champion: 64.9 in Czech vs 48.2 in English. A +16.7-point home-language boost.
Rimi Baltic
Nordic-Baltic grocery retail brand in Latvia, mean ARI 47.9 across 12 languages.
CD Projekt
CD Projekt is a local AI champion: 66.5 in Polish vs 55.7 in English. A +10.8-point home-language boost.
DNB
DNB is a local AI champion: 63.5 in Norwegian vs 43.6 in English. A +19.9-point home-language boost.
Avast
Avast is a local AI champion: 65.5 in Czech vs 59.7 in English. A +5.8-point home-language boost.
Lekaren Dr. Max
Lekaren Dr. Max is a local AI champion: 64.8 in Czech vs 51.3 in English. A +13.5-point home-language boost.
Development Tier
11 brands · <47Alza.cz
Alza.cz is a local AI champion: 65.6 in Czech vs 46.4 in English. A +19.2-point home-language boost.
Maxima
Maxima is a local AI champion: 64.4 in Lithuanian vs 47.4 in English. A +16.9-point home-language boost.
Kiwi.com
Kiwi.com is a local AI champion: 57.4 in Czech vs 44.1 in English. A +13.2-point home-language boost.
Luminor Bank
Luminor Bank is a local AI champion: 62.7 in Estonian vs 43.9 in English. A +18.8-point home-language boost.
mBank
mBank is a local AI champion: 57.1 in Polish vs 43.1 in English. A +14.0-point home-language boost.
Ignitis Group
Ignitis Group is a local AI champion: 65.3 in Lithuanian vs 43.6 in English. A +21.8-point home-language boost.
CSOB
CSOB is a local AI champion: 64.8 in Czech vs 42.8 in English. A +21.9-point home-language boost.
Lietuvos paštas
Lietuvos paštas is a local AI champion: 65.4 in Lithuanian vs 42.9 in English. A +22.5-point home-language boost.
Selver
Selver is a local AI champion: 61.3 in Estonian vs 43.2 in English. A +18.1-point home-language boost.
Latvijas Gāze
Latvijas Gāze is a local AI champion: 60.1 in Latvian vs 42.9 in English. A +17.2-point home-language boost.
Tatra Banka
Tatra Banka is a local AI champion: 56.9 in Slovak vs 43.3 in English. A +13.6-point home-language boost.