All brand profilesCategory Ownership Index
Zalando
ecommerceAI Category Ownership analysis based on 3,750 AI responses across GPT, Gemini, and Perplexity. How often AI recommends Zalando when buyers ask about ecommerce.
12%
Industry Rank
#6 of 10
Dominates
4 queries
Strong presence
2 queries
Invisible
41 queries
ecommerce AI Recommendation Landscape
Amazon
53%
Shopify
32%
Temu
16%
ASOS
14%
Vinted
13%
Zalando
12%
H&M
11%
Allegro
8%
Bolt Market
4%
Verkkokauppa.com
3%
Queries Zalando Dominates
✓Zalando vs H&M for online fashion
✓ASOS vs Zalando for fashion in Europe
Unclaimed Queries in ecommerce
These queries produce no dominant brand recommendation. An opportunity for Zalando to claim.
⚠Best quick commerce delivery app
⚠What is the best marketplace for electronics in the Nordics?
⚠What is the best marketplace for sustainable shopping?
Key Insight
Zalando has limited AI visibility in ecommerce. AI recommends Zalando in 9% of category queries. However, Zalando is completely invisible in 87% of relevant queries. Cross-model agreement in this industry is 41.6%, meaning different AI platforms recommend different brands for the same query.
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